The India Story
India is one of the most culturally rich countries in the world, yet remains surprisingly difficult to access for global visitors. While Indian culture, through food, wellness, and spirituality; travels widely, India as a destination often feels overwhelming and hard to navigate. Drawing from conversations with international cultural and PR professionals, this essay explores why India’s tourism story underperforms globally, why this is a cultural packaging problem rather than a political one, and what it would mean to reframe India through clearer pathways, better context, and more accessible storytelling.
Vanity, Volume, or Vision: The Real Divide in India’s F&B Scene
India’s restaurant industry does not suffer from a lack of talent or taste. What it suffers from is honesty. Strip away the glossy launches and Instagram feeds, and most owners fall into four buckets: the Visionaries, the Pretenders, the Profit Makers, and the Vanity Investors.
Soft Power, Hard Boundaries
This essay is a reflection on what it really takes to build emotionally intelligent workplaces — and why, in an industry driven by moodboards and momentum, structure might just be the most radical act of care.
What India’s F&B Scene Tells Us About Desire, Design, and Identity
A personal exploration of India’s evolving F&B culture—from bhaturas booked the night before to 15-course tasting menus—and why the best meals aren’t just consumed, they’re remembered; not because of marketing, but because of mood, meaning, and emotional truth.
The War of words
What happens when truth becomes branding, and outrage becomes strategy? This essay explores how war, media, and human psychology collide in a world built for speed, not sense.
The risk is the work
The proof of meaningful work, and the key to building brands, ideas, and futures that endure.
Soft power is hard strategy
In a saturated market, soft power is the new brand advantage. Discover how scent, silence, and restraint are driving emotional trust and long-term loyalty.